Design decisions
your team can
actually ship
I coach in-house design teams and advise product organisations on usability, research practice and design process. 20+ years designing digital products; eight years building the designers who do.
Two ways I work with you
Consulting solves a defined problem quickly. Coaching builds your team's own capability over time. Most engagements blend both.
Moving business metrics through the user journey
- 01Conversion rate improvement — funnel and checkout audits grounded in real user behaviour.
- 02Retention improvement — finding where the experience quietly loses people, and fixing it.
Making your design team stronger from the inside
A recurring practice, worked on with your team in place — not in a workshop vacuum.
See all four areas→Teaching & mentoring
Amanj Academy
Lead instructor & product design mentorArchitected the curriculum and delivered 5 in-person and 17 online cohorts — the longest-running program of its kind in the market.
Rahnema College
Curriculum architect & design instructorDesigned four product design programs and taught the interaction and visual design tracks alongside a shipping product team.
Accelerators & universities
Design mentor, lecturer, thesis jurorSource, GreenTech, Noafarinan, Product Factory, Doosent, Anso; guest lecturer and thesis juror at University of Art, University of Science and Culture, Shahid Beheshti University, Al-Zahra University, Tarbiat Modares University and Qazvin's Source accelerator.
How an engagement starts
Employer request
You reach out with the situation as you see it.
Understanding your situation
You answer a short set of questions that shape the proposal.
Scope proposal
A defined scope, not an open-ended retainer.
Understanding your org
Current state across all four areas of help, your team, product and existing practice.
Planned work
Scheduled sessions against agreed outcomes.
Ongoing guidance
Unscheduled support as real questions come up.
Start with a free 45-minute planning call
Tell me the one specific thing you want covered — a funnel, a review, a team habit — and where a preferred window sits in your week. I reply within two working days to confirm a time and what to expect.
- 01First session is free — a scoped, no-obligation planning call.
- 02No slide deck — notes you can circulate the same day.
- 03Remote, or in person in Tehran.
Thank you — I will be in touch
Expect a reply at the address you gave within two working days.